Privacy Policy

Privacy Policy

Effective Date: January 1, 2026

Deck Builders Knoxville (“we,” “us,” or “our”) operates https://deckbuildersknoxville.net/ (the “Website”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website or interact with our services.

By using this Website, you consent to the data practices described in this Privacy Policy.


1. Information We Collect

A. Personal Information You Voluntarily Provide

We may collect personal information when you voluntarily submit it through the Website, including when you:

    • Request a quote or estimate

    • Fill out a contact form

    • Subscribe to emails or marketing communications

    • Communicate with us by phone, email, or online forms

This information may include:

    • Full name

    • Email address

    • Phone number

    • Project details or service requests

    • Property address (if provided)


B. Automatically Collected Information

When you visit our Website, certain information is collected automatically, including:

    • IP address

    • Browser type and version

    • Operating system

    • Device type

    • Pages viewed

    • Time spent on pages

    • Referring URLs

    • Date and time of visits

This data is collected using cookies, pixels, tags, and similar tracking technologies.


2. Technologies and Third-Party Tools We Use

A. WordPress

Our Website is built on WordPress. WordPress may collect basic technical data such as IP addresses for security and performance purposes.


B. Google Analytics

We use Google Analytics to understand how visitors interact with our Website. Google Analytics collects data such as:

    • Pages visited

    • Session duration

    • Device and browser information

    • Approximate geographic location

Google Analytics uses cookies and other identifiers. Data collected is aggregated and anonymized where possible.

You can learn how Google uses data here:
https://policies.google.com/privacy

You may opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.


C. Google Search Console

We use Google Search Console to monitor and improve our Website’s visibility in Google Search. This tool does not collect personal user data directly and is used strictly for performance and technical insights.


D. Google Tag Manager

Google Tag Manager is used to manage tracking tags on our Website. Google Tag Manager itself does not collect personal data but facilitates the deployment of other tracking technologies such as Google Analytics and Facebook Pixel.


E. Google Looker Studio

We may use Google Looker Studio to visualize and analyze aggregated Website performance and marketing data. All data used is anonymized and does not identify individual users.


F. Facebook Pixel

We use the Facebook Pixel to measure the effectiveness of advertising and deliver relevant ads on Facebook and Instagram.

Facebook Pixel may collect:

    • Pages visited

    • Actions taken on the Website

    • IP address

    • Browser and device data

This data allows us to create custom audiences and track conversions.

Facebook’s privacy policy can be viewed at:
https://www.facebook.com/privacy/policy/


G. Go High Level CRM

We use Go High Level as our Customer Relationship Management (CRM) system. Information submitted through our Website may be stored in Go High Level to:

    • Respond to inquiries

    • Manage customer relationships

    • Send follow-up communications

    • Deliver marketing messages (with consent)

Go High Level complies with industry-standard security practices.


H. Google Ads & Google AdSense

We may use Google Ads and/or Google AdSense for advertising purposes.

These services may use cookies and tracking technologies to:

    • Display relevant ads

    • Measure ad performance

    • Prevent fraud

Users may opt out of personalized advertising by visiting:
https://adssettings.google.com


3. How We Use Your Information

We use collected information to:

    • Respond to inquiries and service requests

    • Provide quotes and customer support

    • Improve Website functionality and user experience

    • Analyze Website traffic and marketing performance

    • Send marketing communications (only if you opt in)

    • Comply with legal and regulatory requirements


4. Lead Generation & Service Provider Disclosure

Deck Builders Knoxville operates this Website as a marketing and lead generation platform for deck building and related home improvement services.

When you submit your information through this Website—such as by calling a phone number displayed on the Website or completing a contact or quote request form—your information may be shared with one or more independent service providers or contractors for the purpose of responding to your inquiry, providing estimates, or delivering requested services.

Contact may occur via phone calls or text messages in response to service requests initiated by users.

Information is shared only in connection with your service request. Recipient service providers are authorized to use your information solely to contact you regarding your inquiry and may not use it for unrelated purposes.

We do not permit the resale of your personal information as a consumer data list.

5. How We Share Information

We may share personal information with trusted service providers, contractors, or business partners who receive inquiries generated through this Website for the purpose of providing services requested by users.

We may share information with:

    • Trusted service providers (analytics, CRM, hosting, advertising)

    • Legal authorities if required by law

    • Service Providers and Contractors: We may share personal information with service providers, contractors, or business partners who receive inquiries generated through this Website in order to fulfill service requests initiated by users.

All third-party providers are required to safeguard your data.


6. Cookies and Tracking Technologies

We use cookies and similar technologies to analyze traffic, support lead generation, and improve user experience. For more information about how we use cookies and the choices available to you, please see our Cookie Policy.

Cookies help us:

    • Improve Website performance

    • Understand visitor behavior

    • Deliver relevant advertising

You can control or disable cookies through your browser settings. Disabling cookies may affect Website functionality.


7. Email and Marketing Communications

If you opt in, we may send promotional or informational emails.

You may unsubscribe at any time by:

    • Clicking the unsubscribe link in emails

    • Contacting us directly

We honor all opt-out requests promptly.


8. Data Security

We implement reasonable technical and organizational safeguards to protect your information. However, no online transmission or storage system is completely secure.


9. Children’s Privacy

This Website is not intended for children under the age of 13. We do not knowingly collect personal data from children.


10. GDPR Privacy Rights (EEA & UK Residents)

If you are located in the European Economic Area (EEA) or the United Kingdom, you have certain rights under the General Data Protection Regulation (GDPR), including:

    • The right to access your personal data

    • The right to correct inaccurate data

    • The right to request deletion of your data

    • The right to restrict or object to processing

    • The right to data portability

    • The right to withdraw consent at any time

We process personal data only when we have a lawful basis to do so, including consent, contractual necessity, legitimate interests, or legal obligations.

To exercise your GDPR rights, contact us using the information listed in the Privacy Policy.


CCPA / CPRA Privacy Rights (California Residents)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to:

    • Know what personal information is collected

    • Request access to personal information

    • Request deletion of personal information

    • Opt out of the sale or sharing of personal information

    • Not be discriminated against for exercising privacy rights

We do not sell personal information as defined by the CCPA.
Some data may be shared with service providers (analytics, advertising, CRM) strictly for business purposes.

California residents may submit privacy requests by contacting us using the information listed in the Privacy Policy. We will verify requests before processing.

California residents may also opt out of certain data sharing by visiting our Do Not Sell or Share My Personal Information page.

Your Privacy Rights

Depending on your jurisdiction, you may have the right to:

    • Access your personal data

    • Correct inaccurate data

    • Request deletion of your data

    • Opt out of marketing communications

To exercise these rights, contact us using the information below.


11. Advertising & Remarketing (Google Ads Compliance)

Deck Builders Knoxville uses Google Ads and other third-party advertising services to promote our services online.

These services may use cookies, pixels, and similar technologies to:

    • Show ads to users who have previously visited our Website

    • Measure the effectiveness of advertising campaigns

    • Display ads based on prior interactions with our Website

Third-party vendors, including Google, may show our ads on websites across the internet.

Users may opt out of personalized advertising by visiting Google’s Ads Settings:
https://adssettings.google.com

We do not use advertising technologies to collect sensitive personal information, and we do not knowingly target children.


13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised effective date.


14. Contact Information

If you have questions about this Privacy Policy or our data practices, contact us at:

Deck Builders Knoxville
Website: https://deckbuildersknoxville.net/
Email: [email protected]
Phone: 865-622-9899
Address: 9041 Executive Park Dr, Knoxville, TN 37923

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